Magic Belly is a social cause company that makes a variety of pasta sauces. Every time a jar is purchased Magic Belly donates a jar to a food pantry, homeless shelter or children’s home. The story of a magical forest with a community of creatures is explored and applied throughout all deliverables – branding, packaging, web and social media.
A magical fairytale was created and used as the language throughout the brand. This fairytale acts as a metaphor for what the brand does and stands for.